Is Your Website Busy Converting, or Just Busy?
As you take stock of the year and look back on all of your marketing efforts, now is a good time to take a hard look at your website.
Your website is many things:
- Your virtual sales department
- The hub of your marketing and communications outreach
- An information portal
- A data capturing vehicle
- Customer service support channel
And the list could go on. The importance of a website cannot be overstated. This might explain why companies are loading their websites with tons of information…
- Sales and marketing messaging
- Product and/or service overviews and resource materials
- Company history, mission, staff, etc
- Blog, video, and podcast content
- White papers, eBooks, and presentations
This is all great