Admin 22 Apr, 2020

Is Your Website Busy Converting, or Just Busy?

As you take stock of the year and look back on all of your marketing efforts, now is a good time to take a hard look at your website.

Your website is many things:

  1. Your virtual sales department
  2. The hub of your marketing and communications outreach
  3. An information portal
  4. A data capturing vehicle
  5. Customer service support channel

And the list could go on. The importance of a website cannot be overstated. This might explain why companies are loading their websites with tons of information…

  • Sales and marketing messaging
  • Product and/or service overviews and resource materials
  • Company history, mission, staff, etc
  • Blog, video, and podcast content
  • White papers, eBooks, and presentations

This is all great