Why YouTube Ads for Improved Targeting More than Facebook?
There are several key options that make YouTube ads more effective than Facebook ads;
a notable element is intent.
On Facebook, people aren’t typically searching for a solution to a problem.
They’re scrolling their news feed and you have to interrupt them to get in front of them.
On YouTube, individuals are looking for an answer and you're contacting them when
they have an expectation to learn or purchase something.
Google’s research has shown that 80% of people ages 20–50—a prime buying demographic—are on YouTube consistently. What’s more, 70% of people in that age range make purchase decisions based on YouTube videos but only 9% of businesses
(at the time of the study) are actually advertising on YouTube of a
social media marketing company. That’s a lot of market share up for grabs.