Helping a long-established Bhubaneswar college compete for admissions online
BPCHMT was competing with newer institutes that had a stronger online presence. We built a site that helps students compare courses and enquire, and targeted the searches students actually use.
- programme areas
- 4
- ways to enquire
- 3
- services delivered
- 6
- Client
- Biju Pattnaik College of Hotel Management & Tourism (BPCHMT)
- Industry
- Education
- Location
- Bhubaneswar, India
- Year
- 2021
- Website
- bpchmt.org.in
The client
About Biju Pattnaik College of Hotel Management & Tourism (BPCHMT)
Biju Pattnaik College of Hotel Management & Tourism (BPCHMT) is a well-known private institute in Bhubaneswar offering hotel management, tourism, social work and journalism programmes. It is a long-established college in the state.
Services provided
Tools & technologies
- Google Business Profile
- Course landing pages
- WhatsApp chat
- Email & SMS
The challenge
The college was competing for admissions with newer institutes that had a stronger online presence. It needed a website that did more than list courses: one that helps students and parents compare programmes, check eligibility and take the next step toward admission.
What Biju Pattnaik College of Hotel Management & Tourism (BPCHMT) wanted
- Help students compare courses and check eligibility
- Turn visitors into admission enquiries
- Rank for the searches students use, like “BHM admission in Odisha”
How we approached it for Biju Pattnaik College of Hotel Management & Tourism (BPCHMT)
Students and parents arrive with specific questions: which course, am I eligible, and how do I apply. We answered those on every course page and put the enquiry form right where the decision is made.
Course pages
Each course organised with duration, eligibility and affiliation.
Admission enquiries
Enquiry forms, phone numbers and WhatsApp on every important page.
Trust for parents
Galleries, campus life and placement content.
Admission SEO
Course-wise landing pages, on-page SEO, Google Business Profile and an admissions content plan.
Admission season
Social media campaigns for students and parents across Odisha.
What we built
A clear, mobile-friendly site with course-wise pages, admission enquiry forms, galleries, campus life and placement content, optimised for searches such as “hotel management colleges in Bhubaneswar”, “BHM admission in Odisha” and “MSW colleges in Bhubaneswar”.
What changed for Biju Pattnaik College of Hotel Management & Tourism (BPCHMT)
4
programme areas
3
ways to enquire
6
services delivered
The result is a credible, search-friendly website that works as the college’s main channel for admission enquiries.
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