One home for every Steel Pillar project, built for home buyers and NRI investors
Steel Pillar’s buyers had no single place to compare projects, see locations or reach the sales team. We built a premium property website with a page for every project and local SEO for each launch.
- property types
- 4
- growth areas
- 3
- enquiries
- 1-tap
- Client
- Steel Pillar
- Industry
- Real Estate & Infrastructure
- Location
- Bhubaneswar, India
- Year
- 2021
- Website
- steelpillar.in
The client
About Steel Pillar
Steel Pillar is a next-generation housing and infrastructure company based in Bhubaneswar, incorporated in 2020 and built on three principles: honesty, transparency and innovation.
Its portfolio covers apartments, duplexes and triplexes, and plotted land in growing areas around the city, including Tamando, Balianta and Phulanakhara.
Services provided
Tools & technologies
- WordPress
- Google Business Profile
- WhatsApp chat
- Meta Ads
The challenge
The company needed a website that matched the premium quality of its projects and made it easy for buyers and NRI investors to explore them. Before this, prospects had no single place to compare projects, see locations or contact the sales team quickly.
What Steel Pillar wanted
- Give every project its own page buyers can compare
- Make it quick to contact the sales team
- Rank for local searches and support each new launch
How we approached it for Steel Pillar
Buying property is a big, slow decision, and first-time buyers need reassurance. We gave each project its own detailed page, and surrounded them with the things that build trust: the team, testimonials, buying guides and a map.
Project pages
A dedicated page for each project, grouped by apartment, duplex, triplex and land, with galleries and key details.
One-tap enquiries
Call, email and WhatsApp buttons on every project page.
Trust
Leadership and team, testimonials, a project map and blog guides on property-document checks.
Local SEO
Project-wise landing pages and on-page SEO for searches like “plots in Phulanakhara”.
Launch campaigns
Social media and paid campaigns for each new launch.
What we built
A responsive WordPress property website with a page for every project, photo galleries, one-tap enquiries, a leadership and team section, client testimonials, buying guides and a project map, optimised for searches such as “apartments in Bhubaneswar”, “plots in Phulanakhara” and “duplex in Balianta”.
See the difference
Comparing projects
Before
No single place
After
A page per project
Seeing locations
Before
No single place
After
Project map
Contacting sales
Before
Not quick
After
One-tap call / WhatsApp
What changed for Steel Pillar
4
property types
3
growth areas
1-tap
enquiries
The result is a credible, easy-to-navigate platform that works as Steel Pillar’s main lead-generation channel and supports each project launch.
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