Steel Pillar Estate

Steel Pillar is a next-generation housing and infrastructure company based in Bhubaneswar. It was incorporated in 2020 and builds on three principles: honesty, transparency and innovation. Its portfolio covers apartments, duplexes and triplexes, and plotted land in growing areas around the city, including Tamando, Balianta and Phulanakhara.

The company needed a website that matched the premium quality of its projects and made it easy for buyers and NRI investors to explore them. Before this, prospects had no single place to compare projects, see locations or contact the sales team quickly.

We built a responsive WordPress property website with a dedicated page for each project, grouped by type (apartment, duplex, triplex and land). Each page has photo galleries, key details and one-tap call, email and WhatsApp enquiry buttons. The site also includes a leadership and team section, client testimonials, a blog with buying guides and property-document checks, and a project map, all designed to build trust with first-time buyers.

For marketing, we optimised the site for local search terms such as “apartments in Bhubaneswar”, “plots in Phulanakhara” and “duplex in Balianta”. That included on-page SEO, a Google Business Profile, project-wise landing pages and a content plan for the blog. We also support the brand with social media and paid campaigns for each new launch.

The result is a credible, easy-to-navigate platform that works as Steel Pillar’s main lead-generation channel and supports each project launch.