The Impact of Online Reputation on Businesses
Online reputation management (ORM) is crucial as it determines how others perceive a business when they search for it online. ORM involves managing and monitoring a brand's online reputation, ensuring that potential clients have a positive impression of the business. It goes beyond search engine content management, encompassing the management of negative reviews and the promotion of positive customer feedback.
What online reputation does to your business
Building and managing an online reputation requires effectively leveraging the impression a business leaves on clients. This starts with defining how the business wants to be seen. Digital marketing channels such as paid media, earned media, owned properties, and social media play key roles in shaping the online reputation. Social media, in particular, offers various tools to aid in content creation and maintaining a consistent publishing schedule. Analyzing online discussions about the brand allows for the identification and resolution of potential issues, safeguarding the brand image.